Entertainment

Lionsgate Inks Deal With Tom Brady’s Autograph NFT Platform to Launch Digital Collectibles

Autograph, an NFT platform co-founded by Tom Brady, announced deals with Lionsgate — to create digital-collectible content for its flagship entertainment properties — and sports wagering company DraftKings, which will launch a marketplace for Autograph’s NFTs.

In addition, Autograph announced multiyear, exclusive NFT deals with a roster of star athletes including Tiger Woods, Wayne Gretzky, Derek Jeter, Naomi Osaka and Tony Hawk, who will be joining the Autograph’s advisory board.

With an official NFT launch slated for later this summer, Autograph users can sign up now to be members of the early access platform and tokenize their names for free.

Lionsgate will launch Autograph’s entertainment vertical with several film and TV properties. The first wave of content developed by Autograph and Lionsgate will focus on franchises including the premier action franchise “John Wick,” the “Hunger Games” and “Twilight Saga” franchises, “Mad Men” and “Dirty Dancing.”

NFTs — non-fungible tokens — are digital assets whose ownership is certified by blockchain technology. The “non-fungible” part means NFTs are not interchangeable in the way currency is.) Like physical artwork or baseball cards, NFTs can be bought and sold.

Under Autograph’s the DraftKings pact, officially licensed sports-related Autograph NFT content will be sold exclusively on DraftKings Marketplace, which is expected to debut later this summer. DraftKings Marketplace is a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT drops and supports secondary-market transactions. Once launched, millions of customers will have the ability to seamlessly buy, sell and trade digital collectibles across sports, entertainment and culture using their existing DraftKings account.

“Autograph brings users closer to the world’s most legendary sports and entertainment icons by working hand in hand with our partners to co-produce exclusive digital collections and experiences that can’t be found anywhere else,” said Dillon Rosenblatt, Co-Founder and CEO at Autograph. “Our team is dedicated to providing value to our users through an offering defined by creativity, simplicity and fun as we work to usher in a new era of digital collecting.”

“We are honored to partner with these powerful icons and marquee businesses, DraftKings and Lionsgate, as we announce Autograph’s expanded Advisory Board and exclusive NFT rights,” said Richard Rosenblatt, Co-Founder and Co-Chairman of Autograph. “As the nascent NFT market continues to develop, we are fortunate to enlist these leading partners with additional luminaries to be announced in the near future.”

“The NFT boom has reinvented the collectibles industry and driven excitement to early-adopting audiences worldwide—including the DraftKings community,” said Matt Kalish, DraftKings co-founder and president. “DraftKings Marketplace will sit at the center of this technological and cultural phenomenon, providing our immense existing customer base with an easily accessible experience that rivals all legacy marketplaces. This initial vision in collaboration with Autograph, and its coveted collection of official digital collectibles, is a vital first step as we enter the emergent NFT market. We aim to usher in this new era by introducing millions of collectors to this evolving space while providing beloved content through an intuitive interface built to win over the long term.”




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